How Merlon Strategy Came to Be
Merlon Strategy is a specialized marketing agency built for defense, homeland security, and emergency response organizations. We help mission-critical companies position their technology for government and institutional buyers, translating complex solutions into clear, credible value across long procurement cycles and high-stakes markets.
Trusted by Security-Focused Organizations
We support organizations operating in defense, homeland security, and emergency response by turning complex technologies into clear, credible market narratives.
Eitan Charnoff
Co-Founder & Chief Executive Officer
A volunteer firefighter, medic, and geopolitical strategist with nearly 20 years of experience in emergency response and security policy. Eitan serves on the Intersec Security Leaders’ Summit board, acts as Secretariat of the Secure Communities Forum (SCF) in Abu Dhabi, lectures internationally, advises GCC governments, and is Co-Founder of Potomac Growth (USA).
Shelley Golan
Co-Founder & Chief Operating Officer
A growth operator and fintech leader focused on frontier technologies for defense and national security. Shelley is Senior Director of Relationship Management at Mercury, managing a ten-figure portfolio of venture-backed startups. She co-founded Potomac Growth, helping companies scale through fundraising and digital go-to-market strategies, and is a frequent industry speaker.
Igor Zvagelsky
Co-Founder & Chief Marketing Officer
With over 15 years of experience in digital strategy and analytics, Igor has led marketing initiatives for global defense, security, and technology brands. He previously directed growth campaigns driving over $100M in client raises and now oversees global marketing operations at Citadel Team, combining creative design with data-driven execution.
Yvonne Marie Antonoglou
Vice President, Research and Strategy
Yvonne Marie Antonoglou is a geopolitical strategist and intelligence analyst specializing in security architecture and counter-terrorism across Europe, the Middle East, Africa, and Latin America. She has advised governments and private-sector partners on risk and intelligence-driven strategy, bringing a field-tested understanding of complex security environments.
Sara Janjua
Chief of Staff
Sarah is an operations specialist who partners with senior leaders to drive clarity, alignment, and organizational effectiveness. With experience across startups, nonprofits, and global teams, she builds scalable systems that support executive performance, stakeholder coordination, and growth across the U.S., MENA, and EU regions.
Advisors
Graham Plaster
Advisor
Graham Plaster is a national security executive with over 20 years of experience across defense policy, emerging technology, and public-private partnerships.
He has served in senior roles across the U.S. Navy, the Pentagon, and defense innovation ecosystems, including leading public-private collaboration at Nautilus and advising venture-backed defense tech companies.
A Navy reservist and Deputy Director for Israel at ONR Global, Graham also founded Silicon Nation and The Intelligence Community, Inc., and holds an active Top Secret clearance.